MainTrax analyzes conversations between companies and their customers to provide insights of compelling business value, such as spotting customers who may be considered “at risk.” By knowing who they are and their root cause of dissatisfaction, clients have the opportunity to effectively address each situation within 24 hours of the time each customer originally called.
Clients need not invest any resources to reconfigure their enterprise speech recognition software for this purpose because MainTrax, as “retention practitioners,” has already developed a highly refined library of 2,500 complex rules, 1,000 keywords/phrases, and pre-defined scoring methodologies calibrated specifically to identify customers most likely to churn. Utilizing Aurix technology, MainTrax achieves a high degree of reliability by applying Automated Speech Recognition techniques, often referred to as “audio search” or “audio mining.”
As a low cost outsourced solution, there is nothing to buy or install, no contracts to sign, no licenses to maintain, and no training required. It’s completely turnkey and can be added to any retention strategy within weeks.
MainTrax is a 2007 Ernst & Young Entrepreneur of the Year Finalist.
