Aurix releases Cloud Based Analytics, an easy to integrate add-on reporting analytics platform
Unlock the full potential of speech analytics with the Cloud Based Analytics platform. This low cost and easily implemented product can help you gain real business intelligence from your call recordings.
Speech analytics technology has always promised valuable business insights, but has never reached its full potential, thanks to costly implementation and complicated usability. Until now.
Cloud Based Analyst (CBA) is an innovative software solution from speech technology experts, Aurix that has put speech analytics “in the cloud”, allowing the scalability, flexibility and ease of use needed to gain real business intelligence from call recordings.
The product eases the demand on developers and analysts, as it allows managers themselves to analyse calls and create customised reports without any specialised knowledge.
VP of products and marketing at Aurix Darren Standing said: “Unlike traditional systems, which require analysts to use them and professional services to continually support them, CBA is much simpler to use and understand.”
The desktop interface for audio search and view has been designed to be as simple as possible, and the upload of search results to the analytics engine is automatic.
An easy-to-use report wizard allows individual users to customise and create new metrics and reports, without needing to call a developer/analyst. Plus, Out of the box reports mean fast start up and reduce deployment time and cost.
There is even a mash-up facility, allowing users to upload data from customer surveys, to give comparisons between what customers think and what agents are saying.
The development of the software in the cloud means CBA is infinitely more flexible and scalable than traditional systems and can be implemented and maintained at a fraction of the cost.
“This is an off-the-shelf solution,” continued Standing, “which is very simple to implement, inexpensive to maintain, and empowers managers to take control of how they search and analyse call recordings and build reports.”
CBA uses Aurix’s existing gopher-it desktop tool, which is linked to a cloud-based analytics tool, supported by a data warehouse – Aurix partners with Cloud Analytics provider GoodData, to deliver the service.
Officially launched in September last year, Aurix has now formally announced CBA’s availability for purchase.
Standing said: “Aurix believes that with the release of CBA, speech analytics has finally come of age. And we are delighted that it is now officially available for contact centre managers to gain meaningful and actionable information from call recordings.”
About Aurix
Aurix is a global leader in true phonetic speech search and analytics technology applied to four key sectors: customer contact; business intelligence; e-discovery and forensic search; and security and intelligence. Working with a network of technology partners, service delivery professionals and resellers, Aurix provides ground breaking solutions that improve productivity and reliability, generate valuable intelligence and deliver peace of mind.
